First rising to global acclaim in the latter half of the dubstep era with 'Ruins Tape', veteran St. Petersburg producer Nocow has fluidly moved across styles in the years since. Moving in a new direction from 2017s 'Ledyanoy Album', which saw the producer channel 90s ambient techno/IDM for GOST ZVUK, these 17 new tracks, and collaborations for the label instead hone in on a vocal-heavy type of ghostly R&B. As an album, Odinocow carries hints of trance, house and polished electronica ('Blizhe') as well as raw broken beat hybrids ('Dengi Ne Sgorayut'), though the primary unifying factor is the voice.
The heavy use of autotune, downtempo arrangements and wistful, machine-distorted human emotion are referenced in the album's title, which translates roughly to lonely Nocow. Whilst past albums have oscillated between steady dance structures and more wildly experimental arrangements, there is a recurring theme of simplicity at play here. Nocow aims to craft memorable songs by harmonising over contrasting ambient soundscapes, from glacial to warm, through to trap/rnb and 4x4 dance-pop.
With such an emphasis on exploring his voice and his songwriting craft, Nocow injects a new level of soul and integrity to his already well-established productions. Odinocow is a departure from his past work in some ways, though is also an example of a musician striving to reflect their truest vision of the self. "By finding yourself, you become able to love yourself, and, as a result, the world. So the album is really about love."
The heavy use of autotune, downtempo arrangements and wistful, machine-distorted human emotion are referenced in the album's title, which translates roughly to lonely Nocow. Whilst past albums have oscillated between steady dance structures and more wildly experimental arrangements, there is a recurring theme of simplicity at play here. Nocow aims to craft memorable songs by harmonising over contrasting ambient soundscapes, from glacial to warm, through to trap/rnb and 4x4 dance-pop.
With such an emphasis on exploring his voice and his songwriting craft, Nocow injects a new level of soul and integrity to his already well-established productions. Odinocow is a departure from his past work in some ways, though is also an example of a musician striving to reflect their truest vision of the self. "By finding yourself, you become able to love yourself, and, as a result, the world. So the album is really about love."