The Process

'Detroit-born drum slayer Gerald Cleaver is making this summer even better with the upcoming release of a new, mysterious electronic ensemble that takes us to the next level of his unique avant-garde approach.  The Process is brought to you by 577 Records and its sub-label, Positive Elevation, which is focused exclusively on electronic experimentation and avant soul.  It marks his fourth collaboration with the companies.

Known for his ability to use the unpredictability of improvisation to deliver an unbelievable experience, Cleaver explains that the theme of The Process is the “celebration of the freedom and power of the Black American male.”  Its very name bears the idea of persisting, of becoming everlasting.  He likens The Process (both the album and his methods) to the evolution of Detroit’s robust music scene, highlighting the importance of reaching a younger audience to keep its “Electrifying Mojo” alive and thriving.

“I want this record heard like a long mix because this inspiration came from my song, ‘El Permanente’, which you hear near the end,” the musical genius says.  “The joy in it ([and in] every electronic album) for me is it plays off of my heart’s passion: improvising. I create an inspiring sound, then I start improvising. That’s the legacy of Roscoe Mitchell. For me, it’s one of the most profound lessons (musical and otherwise).”

The son of beloved drummer John Cleaver, Gerald picked up percussion effortlessly at an early age.  You may recognize him from his involvement in projects like Welcome Adventure (also featuring Daniel Carter, Matthew Shipp, and William Parker) and Into the Wilderness (with Hprizm a.k.a High Priest and Brandon Lopez).  He’s performed and collaborated with diverse artists, including Roscoe Mitchell, Tommy Flanagan, Eddie Harris, and many others.  He introduced the world to his mesmerizing electronic creations as a composer and producer in 2020.

Every note on The Process weaves together Gerald’s deep love and appreciation for the city that shaped him, its rich culture, and his relentless passion for creating transcendent yet relatable music that is to be felt (not only heard).'

Mixed and mastered by Jeremy Loucas at Sear Sound, New York City.
Front photography: Barbershop (c. 1950-1959). "Barber and customer both with conked hair," New York Public Library Digital Collections, Schomburg Center for Research in Black Culture, Photographs and Prints Division, The New York Public Library.
Graphic design by Mark Smith.